I've now added the byline lettering in gold as you can see. I'm also experimenting with the inclusion of a glass orb. I might try out a horizontal water splash coming through the loop as well. The reflections are currently of an HDRI but I aim to create a town street scene, probably based on the Old High Street in the UK town where I live. What always blows me away about 3D is the incredible level of detail and perfection one can achieve.